17 Marketing Job Descriptions for Hiring Managers & Job Seekers

At $207,770 per year, marketing managers in the securities and commodities exchange industry were the highest earners. Overall, the top ten percent of earners made more than $187,200 per year, while one in four marketing managers had salaries over $175,060. Develop compelling multi-channel marketing programs to support the demand generation needs of our sales team.

marketing manager job description

The marketing manager job description blends education and experience in business fields such as marketing, sales and purchasing. Applicants for these jobs should demonstrate in their work history the use of computers and a working knowledge of computers. The campaigns manager is responsible for driving integrated global marketing campaigns that support the entire buyer’s journey including top of funnel, mid funnel and upsell / cross sell programs. The qualified candidate will be a driven and engaged marketer with a successful track record of developing global campaigns through an omni-channel, needs-based, and highly personalized approach.

Content Marketing Manager Job Description

So the Marketing Manager must have strong communication and persuading skills to handle discussions with CEOs etc. Bureau of Labor Statistics, the employment of marketing managers should grow by nine percent, or 18,200 additional jobs, through 2024. However, among electronic shopping and mail-order establishments, the growth of marketing managers could reach above 49 percent by 2024.

marketing manager job description

Active and well-rounded personal presence in social media, with a command of each network and their best practices. Plan, prepare and deliver presentations on behalf of the marketing team. If you want to know more about how to implement a marketing strategy on uFoodin, check our tips here.

Marketing Manager Job Description Template

Manage marketing execution for the firm’s practice, including thought leadership, events and tradeshows, business development support and marketing campaigns. This position will work closely with members of the marketing, business development, , and leadership teams. In Sydney, Australia, the average gross pay for a marketing manager is $162,776. This is $9,909 ($6,000) more than the typical Australian marketing manager salary. Estimates of salaries based on salary surveys completed by anonymous employees and employers in Sydney, Australia. A marketing manager with 1-3 years of experience at entry level makes, on average, $90,064.

+ Experience leading lifecycle marketing programs, ideally for a media platform or a consumer subscription business. Depending on the size of the organization, a marketing professional will often report to a marketing manager or marketing director. Those who are successful in a VP of marketing role are typically career marketers who have a variety of experience in the field, and who have spent time driving results in a marketing director role. Hands-on experience creating, implementing, and analyzing marketing campaigns. Conduct regular meetings with company leadership to report status on all marketing-related activities and how they perform in relation to overall company goals. You know how every group of friends has that one person who serves as the glue that holds everyone together?

Ethan Myers: Everyday People: Port’s finance manager looks to improve marketing – Yahoo News

Ethan Myers: Everyday People: Port’s finance manager looks to improve marketing.

Posted: Tue, 27 Dec 2022 03:54:00 GMT [source]

Work with enterprise and consumer teams to segment audiences for tailored communication. Strong writing and editing skills as well as verbal communication skills. Conduct market research and competitor analysis to help inform practice strategy. Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.

Marketing Services Manager Description Example 1

Marketing manager provides a deep understanding and ability to use the reporting functionality from marketing automation platforms and Google Analytics. + Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors. Skills in copywriting and/or ability to add insightful ideas when critiquing marketing materials.

A Marketing Manager is also responsible for promoting the brand or business at key industry events and other trade exhibitions. These candidates will be in charge of the marketing department’s personnel. They must also manage and develop the budget for the marketing department. Get to know about the duties, responsibilities, qualifications, and skills requirements of a preschool teacher.

+ Possess deep understanding of A/B testing and data driven optimization marketing. + Strong project management capability with exceptional attention to detail. Project management skills with the ability to maintain a 30,000 ft. view while ensuring individual tasks are carried out. Able to https://xcritical.com/ take large initiatives and successfully follow through on projects. Broad based knowledge and familiarity of various media productions and standards. Maximize your reach and hiring success by posting your job ad to 10+ job search sites within one tool and with one single login – for free.

Great communication skills would be necessary as a Marketing Manager will not only work on lots of different projects but also communicate ideas and results across the organisation. Advertising is a facet of marketing and advertising roles often sit within marketing organizations. However, it is worth noting there are differences between advertising and core marketing roles. In-depth understanding and working knowledge of key marketing systems and platforms.

Social Media Marketing Tools

Marketers are responsible for planning, creating, and executing marketing campaigns to expand their company’s reach and potential customer pipeline. A marketing job description should include the necessary qualifications, responsibilities, and skills required for success in the role. Marketing managers coordinate content creation for print and digital media campaigns, email, social media, webinars, events and more. They must be familiar with the online tools necessary to fulfill their duties and their education likely focused on marketing, business management or communications, or they have equivalent experience.

  • Social media has become an integral part of business, with over 91% of retail brands having an active presence on at least two platforms.
  • We are looking for a Marketing Manager who will be responsible for developing, executing, and overseeing our overall brand and marketing strategy, including tactical implementation.
  • Ideal candidates for the content marketing manager role should have experience creating and implementing effective content strategies.
  • Past experience in digital marketing, product marketing, and/or product management.

We also provide you with information about the salary you can earn as a marketing manager. Marketing managers almost always have a bachelor’s degree, usually in marketing, communications, public relations, or business. The best marketing managers have strong communication skills, an ability to understand and analyze trends, and a deep understanding of the wide variety of marketing channels.

An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics. Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences. They use their creativity and skills not just to make marketing materials more attractive, but to improve user experience, create brand consistency, and get specific results. Check out this list of sample descriptions for common marketing roles. Now that you understand the basics of crafting a marketing job description, let’s discuss the ways a job description will need to be customized for a particular role. Fashion and evaluate overall marketing strategy, including the pricing and distribution of products or services.

Graphic Designer Job Description

A successful Digital Marketing Manager needs to create and upload copy to websites and other platforms, optimize images for their website and understand how marketing impacts its goals. They also have the responsibility of providing accurate reports on the Return On Investment of their marketing campaigns to demonstrate the effectiveness of specific campaigns. This Digital Marketing Manager job description template is optimized for posting in online job boards or careers pages and easy to customize for your company.

marketing manager job description

Use this Marketing Manager job description template to advertise your open role and attract qualified marketers. Adjust job duties and requirements based on the needs of your Marketing department. Hiring managers have identified these 5 skills as being core to successful job performance as a marketing manager. This job description for a marketing manager can easily be revised to reflect the marketing job you are specifying. Marketing managers require certain competencies to perform the marketing manager function successfully, whatever industry they are working in. These common competencies are listed together with standard job requirements.


Building a work history, especially in marketing or sales-related fields, can lead to a position as a marketing manager. According to Rasmussen College, from July 2013 to July 2014, approximately 13,000 job openings were available to candidates with less than two years of experience. Nearly 62,000 postings sought prospective marketing managers with two to five years experience. A Digital Marketing Manager is responsible for developing and implementing strategies that promote a company or brand’s products.

Effective management of the marketing, advertising and promotional activities of the organization. The primary goal of advertising is to increase brand awareness, promoting a company’s offerings through various channels for exposure. On the other hand, core marketing roles focus on the unique needs of the ideal customer for their product and carry out tactics to position their product as the solution to the customer’s problem. You will be responsible for identifying and executing opportunities to improve our company’s and our content’s search rank for key terms at the top, middle, and bottom of our marketing funnel.

Marketing Manager Essential Skills

Effective leadership, communication, analytical, and decision-making skills. Create and maintain the company’s marketing budget, allocating resources to each project and department as appropriate. Maintaining and innovating on an effective, lead-generating website requires marketing manager job a dedicated developer. DIY solutions don’t work for professional brands, so having an expert on your team to improve website functionality and UX is a must. Manage technical aspects of key marketing systems used to generate, distribute, and report on leads.

Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms. Excellent organizational skills to work independently and manage projects with many moving parts. Track, measure and analyze all initiatives to report on social media ROI. Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals. Working knowledge of customer relationship management and content management system platforms.

Corporate Image: Why Your Brand’s Public Perception Matters More Than Ever Now

An analytical mindset would be preferred so that they can read and analyse data to make informed decisions. Personal interest in staying up-to-date on the latest trends, including agile methodology and emerging best practices in the UI community. Skilled in creating, editing, and promoting written and visual content. Experience handling marketing budgets and forecasting/reporting results. You will manage all relationships with vendors and ensure we get the most efficient cost possible.

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